NEWS: The Inside Word announces merger with Poker Media Australia

Press Release

October 26, 2016

The Inside Word announces merger with Poker Media Australia

Sport content business The Inside Word has announced a merger with Poker Media Australia. The alliance will add to the service breadth of The Inside Word, taking advantage of the opportunities in the poker media industry.

Tournament poker received a massive boost in Australia when, in 2005, Melbourne local Joe Hachem won the World Series of Poker. Since then the industry has matured with casino and major pub-poker operators consolidating to run sustainable, large prize money events without the influence of online gaming.

Group Director Stephen Doig said, “Poker Media Australia is a proven media organisation and has a leading position in the market. We saw opportunity in that space to combine forces, bolstering the content services that The Inside Word as a group can offer.“

Both brands will operate independently, however, the combined reach of the group and the alliances across sport and poker are obvious.

Doig said, “We’re thrilled to add this notch to our belt given there’s such a cross-over of interests between poker enthusiasts and sport. It aligns with our strategy of creating quality content for our own media properties and for our clients.

We’re considering new and emerging markets all the time. The content service industry is crying out for quality content. With significant multi-media and broadcast experience within the group, we look forward to developing our service offerings for both brands. The alliance will increase the reach that we can offer our clients and provide our followers with more variety.”

Poker Media Australia has been working with a number of leading organisations in the poker industry across casino and pub-poker markets since 2011. Its partners have been leaders in the poker media industry since 2006. Poker Media Australia will gain from the content efficiencies that will be created with the direct link to The Inside Word.

About The Inside Word

The Inside Word provides independent, authoritative commentary and analysis about local and international sports. It provides tailored sports commentary for a variety of purposes including press, radio, television, digital broadcasts and social media. specialises in major local Australian sporting codes including horse racing, AFL, NRL, A-League, BBL, golf, tennis and motorsport. The Inside Word specializes in key international sporting codes including US sports – NBA, NFL, MLB, NHL, NCAA; European football – EPL, UEFA, Bundesliga, Serie A; and International sports – horse racing, Olympics, tennis, golf, cricket, boxing, MMA, motorsport (F1, WRD, MotoGP) and eSports.

About Poker Media Australia
is the hub for news and informed commentary relating to the Australian poker industry. Founded in 2011, the site is the brainchild of the team behind Australia’s premier poker magazines Bluff Australasia and PokerNews Australasia & Pacific.

Poker Media Australia provides poker players with news from all levels of the industry – from major casino events to the leading pub and club poker tournaments. It services include magazine production, news, social media marketing, promotional content, video production and event reporting.


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