The next step in a new era for poker media in Australia has been completed with the release of the first edition of The Real Deal. Featuring Australia’s newest WSOP bracelet winner Andrew Hinrichsen on the cover, The Real Deal is the latest addition to the stable of PokerMedia Australia properties.
Editor-in-chief Sean Callander said The Real Deal presented the greatest challenge in the six years that the team behind Bluff Australasia and PokerNews Australasia & Pacific had faced: “In the wake of the events of Black Friday, virtually every poker media organisation on the planet has had to rethink their business models,” Callander said.
“But through adversity comes opportunity and, for the first time since we started Bluff Australasia almost six years, we had a chance to step back from the coalface and reflect on the Australian poker industry and how we could best service our players and key stakeholders from a media perspective.”
“First up, we launched the PokerMedia Australia website and now we’re thrilled to be able to offer The Real Deal. Initially, the magazine will be available in digital form only and we hope to one day have the magazine in print form.”
This special preview edition of The Real Deal aims to update everyone on the happenings of the past few months during the lull in local media coverage. It also provides a taste of what The Real Deal will offer – insightful commentary and features relating to poker plus substantial lifestyle and sports sections.
Highlights of the first edition include previews of the 2012 Aussie Millions and inaugural Star Poker Summer Series, coverage of both the WSOP November Nine and WSOP Europe along with an exclusive excerpt from the new book of Lee Nelson, Bertrand Grospellier and Tony Dunst – The Raiser’s Edge.
To check out The Real Deal, simply click through to the magazine via the direct link on this website. And best of all, The Real Deal is available free!